Learn more about how you can use Twitter’s Advanced search. Use the “ Advanced search” function to narrow your search to Tweets in specific geographies, during certain dates, or even Tweets with a specific sentiment. The Explore tab can help you understand what topics people are talking about on Twitter. When tapping into trending topics on Twitter, remember: They’ll give you great insight into the content your audience is most receptive to and the conversations and trends they engage with most – and how they respond to the times you speak to your brand’s core values.Ĭheck out these eight useful insights you can learn from your Twitter analytics. Top tip: Always keep a close eye on your Twitter Analytics. Rather than Tweeting a generic greeting or jumping in on a timely hashtag, try to craft the message in a way that will resonate with your target audience. It’s important to consider who your followers are. We’re sharing three ways to help you do just that, with brand examples to take inspiration from – #HappyReading! Tailor the message to your audience How can you tap into Twitter trending topics in a way that feels authentic to your brand? Research shows a 73% correlation between a brand’s cultural relevance and its revenue 1, so it’s worthwhile making sure your brand taps into trending topics on Twitter.įor some businesses, this might feel like a daunting opportunity. Trending topics and moments like these are a great way to join popular cultural conversations and increase Tweet engagements. These moments can vary from major global events like #Wimbledon, to smaller weekly celebrations like #WednesdayWisdom or #FridayFeeling. Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now.
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